Once a dominant force in the social media landscape, Meta Platforms, Inc. has in recent years shifted its focus to a futuristic vision of the metaverse. Yet, a closer look at the company reveals a host of deep-seated issues—from a copycat product strategy and declining user interest to a concerning corporate culture marked by systemic bias, questionable hiring practices, and ethically dubious international operations. These problems suggest a company struggling to reconcile its grand ambitions with the fundamental failings of its core business.
A defining characteristic of Meta’s product development has been its tendency to imitate successful rivals rather than innovate. The creation of Instagram Stories, a direct response to Snapchat, and the launch of Reels to compete with TikTok are prime examples of this clone and conquer approach. While these efforts have achieved commercial success, they have also contributed to a perception of creative stagnation. This lack of originality has coincided with a notable decline in interest in the main Facebook platform, particularly among younger demographics who now view it as a space for older generations filled with irrelevant, low-quality content and a constant stream of advertising.
The company's massive investment in artificial intelligence has yet to yield a breakout product commensurate with the hype and cost. While Meta has poured billions into AI research, its public-facing AI applications often fall short of expectations, especially when compared to its competitors. This disconnect is further highlighted by controversial corporate practices, including a hiring philosophy that offers exorbitant salaries to top talent while simultaneously engaging in sweeping, performance-based layoffs. Many former employees have publicly challenged this narrative, suggesting the cuts were more about cost-efficiency than a genuine reflection of employee contributions.
Perhaps most troubling are the well-documented ethical and cultural shortcomings within the company. Meta has faced multiple lawsuits and regulatory actions for its racist and discriminatory practices, particularly concerning its advertising algorithms. The company has been accused of digital redlining for steering ads for for-profit colleges disproportionately to Black users and was forced to settle a Department of Justice lawsuit over its discriminatory housing ad delivery system. Internationally, Meta's pursuit of growth has had tragic consequences. In multiple countries, including Myanmar and Ethiopia, the company's algorithms and lack of local-language content moderators have been linked to the amplification of hate speech and incitement of mass violence. This shows a stark disregard for human rights and safety in its pursuit of profit and market expansion.
The promises of a new, innovative era under the Meta banner appear to be overshadowed by a trail of systemic failures. The company's reliance on copying competitors, its declining user base, the questionable ROI of its AI initiatives, and a corporate culture marred by discrimination and unethical practices have created a significant crisis of confidence. To secure a future beyond its current reputation, Meta must first confront the deep-seated issues in its present.