Homebrew uses beer analogy as a MAC package manager. Beer is also a staple for social gatherings with the data science field. It has become an essential element of society. Over the years it has evolved with a diverse set of regional slangs as well as the variety of flavors from around the world. Even an ontology can be produced for the consumable term for beer in form of a concept or thing as well as a product with a set of ingredients, categories, and tastes. In process, helping people to explore and produce a recommendation graph to associate to their evolving tastes, merry meet ups, and as a choice for food accompaniment.
It is interesting how the sudden color of green appears everywhere on St Patrick's Day and alongside copious drinking. Green architecture seems to sprawl everywhere and come alive in celebrations with the symbolic shamrock tainting many cities of the shades of richness. Green is symbolic to the richness in leaves and of the visible light located between yellow and blue as well as making up one of the additive primary colors. The associations one can make with green are huge and quite powerful - nature, environment movement, Ireland, spring, hope, and even envy. The below links illustrates the social and historical significance of the day as it is celebrated across the time zones.
A family oriented commercial that makes beer accessible to all. Almost taming the whole experience into a typical American family. Adopt a puppy or adopt a Budweiser. A warm take on all things Budweiser. For a change, it was not the typical skimpy girl type of commercial or ones for cheap laughs. Although, they should really add a warning at bottom, like they do for smoking, as excessive alcohol can also kill and effect many lives for the worse. Often caring about what one eats doesn't quite translate into caring about what one drinks. Your mileage may vary, however.